Digital and the restaurant sector: option or obligation?
In Italy, the Italian Federation of Public Exercises (Federazione Italiana Pubblici Esercizi, or FIPE) calculates that restaurants have collected around 500 million euros from food delivery apps in the last year, and within two years it is expected that the bill may even quintuple. Although this is still a relatively contained figure compared to 15 billion euros for the entire European market, Italy has demonstrated exceptional growth in the sector. Consider that, in 2014, there was a value of only 329 million euros, and that in the last year alone there has been a growth of 34%. The data indicates enormous potential for Italian restaurants online, where food delivery is occupying more and more space. In 2018, more than one in three Italians ordered food at home, both online and offline; this generated a market of 3.2 billion euros, 11% of which was derived from the use of digital tools. How many times have you wanted something tasty but didn’t want to go out? The perfect solution is to order from the comfort of your sofa and have your favorite dish delivered directly to your home.
Relying on food delivery apps is a solution that more and more users are opting for based on convenience but also practicality; what better way is there to organize a lunch break in the office, or an impromptu dinner with friends? These needs, together with the digital revolution, have started a trend that is profoundly changing the habits of consumption and buying food. Now we see a consumer who wants to choose the restaurant, find offers and order food, all from the comfort of home.
The new frontier of the restaurant sector is food delivery with a single click. And it is precisely here that we enter the scene, through the creation of an App that allows restaurants to keep up with a changing market and to meet the needs of the 3.0 customer. Of course, there are now numerous food delivery platforms and apps, but with these your restaurant remains only one choice among many. Instead, what we offer is a dedicated app, fully customizable and exclusive, with your logo in the App store, as well as on your customers' smartphones.
This tool not only allows you to enter the world of food delivery, but also to optimize the management of your business and your relationship with the consumer. Content management has never been easier; the menu is updated according to the seasonality of products, and you can insert special courses or simply propose the dish of the day. In addition, through the app you can collect statistical data and feedback from your customers, giving you the right information to better manage your offers.
To date, there is a very fierce competition because of trends that have brought the kitchen back into vogue in recent years, and because the range of offers is ever widening and the customer is increasingly demanding. The risk of a negative review that can jeopardize the reputation of a restaurant is always around the corner, and it takes a lot of effort to recover. Consequently, it is essential to put the consumer's wishes at the center of attention. Through our app you can collect a compilation of data on users' preferences and habits, allowing you to anticipate their wishes by suggesting the most suitable dish or a combination to try based on available flavors, create offers and personalize menu proposals. All these techniques won’t go unnoticed; the loyalty process is targeted and will make the customer feel pampered and spoiled.
Digital innovation seems to be the only way forward in almost all sectors, and the restaurant sector is no exception. Being an early adopter of tools that in the near future will be necessary for survival entails highly competitive advantages. Furthermore, it allows you to distinguish your offer, thus becoming the protagonists and promoters of the online food revolution.
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Tuesday 19 January 2021
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